MBA (Master of Business Administration) in Marketing,Course Fees, Admission Fees 2018-19

Master of Business Administration in Marketing is an important part of any business be it a large corporate organization or a small-scale industry.

Master of Business Administration in Marketinglogo Edu786

An MBA in Marketing helps an individual develop visions about the Why’s and How’s of the market and consumer behavior.This is where the role of an individual with a focused degree in Marketing comes to play.

Offered for distance education mode student in Abu Dhabi, Dubai, Sharjah, Ajman, Ras Al Khaimah, Fujairah Without adequate forms of Marketing an creativity cannot strive to expand its business.

Offer By  University
Duration 2 Year
Eligibility  Graduation
Apply Online  Online
Fee Structure $ 150 to $  200
Whatsapp No.   78620-04786

What is Marketing all about?

Trade and commerce has been the backbone of any evolution. Selling institutes an important part of commerce. The art of selling, hence is considered most important in an organization. Any product or service needs to reach the right consumer.

The art of finding the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and sponsor a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.

What are the Electives for MBA in Marketing?

At the opening of the second year, a student has to select from an array of electives offered by their B-School. These electives cover a wide range of areas associated to marketing.

In the last few years with the start of digital markets, digital marketing has also been added as one of the electives. The name of the electives may vary from institute to institute but can be broadly classified as follows:

  • Marketing Research
  • Marketing Strategy
  • Consumer Behavior
  • Marketing Services
  • Brand Management
  • Digital and Social Media Marketing
  • Product and Service Design
  • Analysis of Demand
  • Marketing Campaigns

MBA Marketing Management Syllabus

  • Consumer Behaviour
  • Brand Management
  • Industrial Marketing
  • Business Communication
  • Project Management
  • Business Laws
  • Corporate Governance and Business Ethics
  • Research Methodology
  • Economic Analysis
  • Marketing Ethics
  • Advertising Management
  • Marketing Concepts
  • Marketing Research
  • Marketing Planning
  • Principles of Sales Management
  • Sales Forecasting
  • Market segmentation
  • Market Evaluation and Controls
  • Marketing Audit

Program Structure

Requirements Compulsory
Credit Hours
Concentration Elective
Credit Hours
Credit Hours
Business Core (CR) 27 27
Concentration (CE) 6 3 9
Total 33 3 36

Program Core Courses

Course Title Prerequisite Credit Hours
Managerial Accounting None 3
Managerial Finance None 3
Quantitative Analysis for Managers None 3
Managerial Economics None 3
Marketing Management None 3
Operations Management MBA-643 3
Management of Information Systems None 3
Organization behavior None 3
Business Strategy (capstone) All other program core courses 3

Eligibility Of the Master of Business Administration 

Graduation or a Bachelor’s Degree in any discipline found through the 10+2+3 system or an equal qualification with a minimum aggregate of 50% or equivalent CGPA of any of the Universities merged by an act of the Central or State Legislature in India. There is a Relaxation of 5% aggregate for SC/ST candidates.

University’s who offered the course

United Arab Emirates University Emirates Institute for Banking and Financial Studies
Al Khawarizmi international college Emirates College for Advanced Education
European International College ALHOSN University

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